Market Entry Research

The decision to enter an Asian market is one of the most challenging decisions an organization can face. Our goal is to help our clients make the right decision by developing a custom market entry strategy and a sound B2B/B2C public relations plan based on a comprehensive market analysis.

Communication Strategies

People define an organization by its character. We help clients identify clear communications objectives and devise the most effective strategies to reach desired audiences in Asia to build up your business’s character.

Brand Building

We localise your brand to fit into the targeted Asian markets, keeping it meaningful and attracting. Our creative branding solutions ensure that your message reaches the right audiences, at the right time and in the right way.



TEEYA is a cross-cultural public relations consultancy providing integrated marketing and communications solutions based on solid market analysis, with the aim of achieving competitive advantage for the growing number of New Zealand companies and organizations that are expanding their influence in Asian areas.

TEEYA’s team is a dynamic mix of experienced, talented thinkers coming from a range of backgrounds, each focused on different Asian regions to promote your business differentiation and competitiveness, reputation, social credibility and organizational clarity.





“The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come.”



“The reputation of a business is essential to its survival. The trust and confidence of the client can have a direct and profound effect on our company’s bottom line.”



“The core of business leadership is being proactive rather than reactive. We share the industry leadership, which add value to the people and the organizations we are working with.”



Ann Liu

Ann Liu

Ann specialises in blending traditional and online PR to help New Zealand local businesses increase their visibility in China, helping them reach potential partners, investors, suppliers and customers.

Ann assists New Zealand businesses to navigate the complex political and media landscape in the region, building relationships with influencers, and creating profile and exposure for clients.

Ann has extensive public relations and media experience, working both in New Zealand and China. She is an award-winning news writer and has excellent relationships with the influential Chinese news outlets. She is also a New Zealand-based current affairs commentator contributing to the preeminent news media in China.

Ann graduated from the University of Auckland with a Master’s degree of Film, TV and Media Studies.

Mark Russell

Mark Russell

Hot Metal Communications Founder Mark Russell, TEEYA Communications’ strategic business partner, is a respected communications strategist with more than 30 years’ experience.

Mark has worked as a journalist on leading newspapers in New Zealand, England and Hong Kong, and has worked in senior communications roles in Hong Kong and New Zealand. He is able to advise clients on all strategic and media- related issues, including Government and community relations, media training and crisis management.

Mark’s personal relationships with many of New Zealand’s most influential and respected journalists mean he is highly successful at placing client messages with media outlets, ensuring maximum understanding and uptake. He is an executive member of the Hong Kong New Zealand Business Association and a member of the New Zealand China Trade Association.

Yang Zhang

Yang Zhang

Yang specializes in business accounting and project management administration. She is digital media savvy and has a strong interest in “Big Data”.

Yang supports team leaders to capture project requirements, specify quality of the deliverables and estimate resources and timescales. She is very confident of managing a project budget contributing to a greater likelihood of achieving the desired result. She also maintains efficient communications throughout the whole project to satisfy the differing needs of the project’s stakeholders.

Before Yang joined TEEYA, she held an internship with Grant Thornton based in Shanghai, China. Currently, Yang is undertaking a Master of Professional Accounting degree at Victoria University of Wellington. She earned a bachelor degree in marketing and financial management in China before she moved to New Zealand.

Leontien van Beek

Leontien van Beek

Leontien is a “B2B & B2C” new business development specialist in products and services sourcing from New Zealand and international markets to Asia.

Leontien has more than 15 years of international experience in New Business Development and has been involved with a wide range of projects: product and market research, product sourcing, portfolio (gap) analysis, market introductions, strategy development and setting up new business ventures. Leontien has also built up an extensive network with large industries in the FMCG, Pharmaceuticals, Food & Beverage and services industries.

Leontien graduated from Northeastern University in the United States with a bachelor’s degree in International Business and Finance. Leontien is also a director of LeoMar, which was founded in 2011.

Rex Jing

Rex Jing

Rex is an online interactive design expert, implementing the latest technology online to deliver effective branding and marketing solutions.

Based on an in-depth understanding of an audience’s behaviour and needs in a digital environment, Rex defines and evolves the interaction and visual design of clients’ digital channels. Rex can create unique digital experiences to support tailored digital strategies and meet business objectives. He has great experience in implementing HTML, CSS, JavaScript, and JQuery coding skills and is specialised in creative design, website design and management.

Rex was a senior editor in the post-production team for the Beijing Travel Channel of China Television Media Ltd, where he supervised the delivery of broadcasting and programming. He graduated from China Central Academy of Fine Arts in computer application technology (graphics and animation).

Rex Jing

Fanbin Kong

Fanbin is an experienced e-commerce specialist with a solid understanding of digital marketing and sales in China.

Fanbin is an Alibaba certified e-commerce marketer. He assists brands in expanding their online customer base and increasing their online sales. Over the last six years, Fanbin has gained the trust of many well-known brands as a successful e-commerce brand building partner.

He is also a visiting lecturer, providing e-commerce related training to preeminent universities in China. Fanbin is currently leading a team of local brand experts and e-commerce operators in Dalian where is TEEYA’s China base.



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PO Box 25178, Featherston Street, Wellington 6146

Phone: 0064 (0)21 299 4817


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