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About Us

TEEYA Communications, headquartered in Wellington, New Zealand and established in 2013, is a strategic business management consultancy, providing value-added solutions to help New Zealand businesses engage and develop with dynamic Chinese markets locally and beyond.

We provide expert guidance on best practice business solutions. Our overarching services are focused on solving the problems New Zealand businesses face in Chinese-speaking markets. These include market research and insights, strategic communications and PR, merchandising and sales, and investor relations. Our expertise covers a wide range of industries both in New Zealand and China.

Our strength lies in our strategic approach spanning economics, governance and geopolitics, industry expertise, the breadth of our rich connections with Chinese communities, and our comprehensive first-hand New Zealand and China experience.

TEEYA Communications is a collaboration of senior practitioners drawn from marketing, research, strategic communications and PR, business planning and project management. We understand the power of multidisciplinary collaboration, and the advantages of combining expertise and experience at a strategic and operational level to assist clients in managing significant change.

 

Our Team

Ann Liu

APR, business communications & PR specialist

Ann Liu is an accredited public relations professional with over 10 years’ experience in the journalism and business communications sectors. She specialises in blending traditional and online PR to help clients increase their visibility, helping them reach potential partners, investors, suppliers and customers.

Ann has excellent relationships with influential news outlets and online key opinion leaders onshore and offshore. This means she can help New Zealand businesses navigate the complex political and media landscape in overseas regions, building relationships with influencers, and creating profile and exposure for clients. She also helps businesses from greater China to expand their reach in the New Zealand market via traditional, online and social media platforms.

Ann graduated from the University of Auckland with a Master’s degree of Film, TV and Media Studies. She is a member of Public Relations Institute of New Zealand and a co-founder of New Zealand China Cross Border Electronic Commerce Foundation.

Mark Russell

Senior communications & PR advisor

Mark is a respected communications strategist with more than 30 years’ experience. He provides strategic advice on stakeholder, media, community and government relations and engagement to chief executives and senior managers in both the public and private sectors, and works with clients based throughout New Zealand and Asia. He is the founder of Hot Metal Communications, our sister company.

Mark has worked as a journalist on leading newspapers in New Zealand, England and Hong Kong, and has worked in senior communications roles in Hong Kong and New Zealand. He advises clients on all strategic and media-related issues, including government and community relations, social media, media training and crisis management.

Mark has rich experience in working with businesses looking to expand their reach and effectiveness between New Zealand and the Greater China region, including Chinese companies investing in New Zealand. He is the president of the Hong Kong New Zealand Business Association and a member of the New Zealand China Trade Association.

Chris Lipscombe

Business development planning and marketing strategist

Over the past four decades Chris has built successful careers in graphic design, book publishing, marketing and IT in New Zealand, Australia, United States, UK, Singapore and Dubai, and has provided marketing support to many of New Zealand’s largest companies.

Since 2000 Chris’ company Ground Zero, our strategic business partner, has provided strategic planning, training and business support services to companies and government agencies in New Zealand and overseas, including North Asian market entry and investment. As General Manager with Wellington’s regional economic development agency and Economic Development Manager with Porirua City, Chris has worked with local businesses and organisations to create wealth and jobs in the Wellington region.

Chris is currently Trustee of Porirua City Community IT Education Trust (aka Porirua E-learning Trust) and President of the NZ China Cross-border Electronic Commerce Foundation.

Leontien van Beek

Market research & new market entry strategist 

Leontien is a “B2B & B2C” new business development specialist in products and services sourcing from New Zealand and international markets to Asia. Leontien has more than 15 years of international experience in New Business Development and has been involved with a wide range of projects: product and market research, product sourcing, portfolio (gap) analysis, market introductions, strategy development and setting up new business ventures. Leontien has also built up an extensive network with large industries in the FMCG, Pharmaceuticals, Food & Beverage and services industries. Leontien graduated from Northeastern University in the United States with a bachelor’s degree in International Business and Finance.

Fanbin Kong

Ecommerce and digital marketing specialist

Fanbin is an experienced e-commerce specialist with a solid understanding of digital marketing and sales in China. Fanbin is an Alibaba certified e-commerce marketer. He assists brands in expanding their online customer base and increasing their online sales. Over the last six years, Fanbin has gained the trust of many well-known brands as a successful e-commerce brand building partner.

He is also a visiting lecturer, providing e-commerce related training to preeminent universities in China. Fanbin is currently leading a team of local brand experts and e-commerce operators in Dalian where TEEYA’s China base is located.

Rex Jing

Multimedia, video production & creative design

Rex is an online interactive design expert, implementing the latest technology online to deliver effective branding and marketing solutions.

Based on an in-depth understanding of an audience’s behaviour and needs in a digital environment, Rex defines and evolves the interaction and visual design of clients’ digital channels. Rex can create unique digital experiences to support tailored digital strategies and meet business objectives. He has great experience in implementing HTML, CSS, JavaScript, and JQuery coding skills and is specialised in creative design, website design and management.

Rex was a senior editor in the post-production team for the Beijing Travel Channel of China Television Media Ltd, where he supervised the delivery of broadcasting and programming. He graduated from China Central Academy of Fine Arts in computer application technology (graphics and animation).

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Locations

88 the Terrace, Wellington,
New Zealand
48 Shortland Street, Auckland,
New Zealand
Haiyue Mansion C4, High-Tech Park, Dalian, China

Contact Details

PO Box 25178, Featherston Street, Wellington 6146
0064 (0)21 299 4817
team@teeya.co.nz
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