We offer different types of research to support different business phases and operations.
We develop and implement integrated communications programmes to engage with stakeholders, influencers, businesses, consumers and communities of interest.
Our well-executed marketing programmes to raise products' profiles and drive up both revenue and profits.
We rigorously analyse corporate objectives and support the development of portfolio strategies, investment decisions and financing considerations that are aligned with these goals.
We develop and implement integrated communications programmes to engage with stakeholders, influencers, businesses, consumers and communities of interest. With our team of senior practitioners, we bring you a depth of experience in the following areas:
Our well-executed marketing programmes to raise your products or services' profiles and also to drive up both revenue and profits. We work with you to structure your business model carefully in order to target attractive customer segments, create the desired profile, strengthen your brand, and build up its reputation.
a) New growth business model development
We design appropriate business models and map development pathways for your opportunities in the Chinese market by combining the market insights with an integrated customer experience approach. These new sources of growth can be new products and services or new forms of media that better engage and convert existing online visitors. We also design radically new customer experiences that drive more demand for your existing products and services, through:
b) Sales channels assessment and management
We help you align sales channels in a multichannel world. Customers are increasingly moving across all channels to get what they want. Some of them demand increased services for certain transactions while others prefer low-touch, 24/7 interactions. We help you form effective selling strategies into China across all channels, from key account management to digital sales, to indirect channel partners. These strategies are based on precise assessments of channel performance, channel economics, and customer preferences.
c) Marketing & brand strategy
As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. We begin by mapping the market share and profit position of your brands relative to your competitors. We then help you apply that information to manage brand portfolios, from the development of strategy to the tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon.
d) Digital marketing
Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. We can help you make core transformations in marketing strategy and operations to power growth through digital advantage.
e) Key Opinion Leader (KOL) and Daigou Marketing
We will research and reach-out to specific KOL’s based on their ability to impact the social media program. Negotiate any fees, set clear objectives and manage the KOL engagement experience. KOL engagement programs are important elements to any Chinese social media program yet many Western companies fail to consider this.
One of the most efficient ways to promote your products, brands or business is be a “partner” with KOLs and some of KOLs themselves are also Daigou. We help brands engage with KOLs by leveraging their large base of online fans. Their words and behaviours have a strong influence on their followers, and the majority of the time their fans will listen to their opinions and suggestions. They can share or introduce your brand, products or services to their fans, which can lift awareness and reputation of your brand and thereon generate purchase behaviour from their followers.
f) E-commerce management
We help brands transition from traditional retail channels to succeed in China’s vital ecommerce landscape. We develop e-commerce strategies and infrastructure and optimise existing platforms through data-driven programmes and search engine optimisation, including driving sales traffic, e-commerce platform operations, online distributor placement, online customer services, and online data analysis.
g) Media buying
We work with you to develop a targeted media campaign that will reach your core audience. Cost-per-impression, cost-per-click, page views, mobile platforms, and social media advertising are just a few of the new media tools that many businesses can use to increase traffic. We provide media-buying services on a local, regional, and national basis for all media in the consumer and business-to-business fields, covering local Chinese communities and mainland China.