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Expertise

Market Research & Insights

We offer different types of research to support different business phases and operations.

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Strategic Communications & PR

We develop and implement integrated communications programmes to engage with stakeholders, influencers, businesses, consumers and communities of interest.

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Merchandising & Sales

Our well-executed marketing programmes to raise products' profiles and drive up both revenue and profits.

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Investor Relations
Management

We rigorously analyse corporate objectives and support the development of portfolio strategies, investment decisions and financing considerations that are aligned with these goals.

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Market Research & Insights

We offer different types of research to support different business phases and operations.

a)  Decision-making support

Addressing high level challenges to map out your business development direction in the Chinese market. These services aim to increase transparency and gain data vital for decisions affecting your company as a whole.

•    Industry information
•    Market trends
•    Successful cases
•    Consumer behaviour & preferences

b)  Tactical implementation support  

On-the-ground focused implementation activities. These services aim to mitigate the difficulty your management team faces when deciding on specific tactics to execute strategy.

•    Compare choices according to relevant KPIs
•    In-depth understanding of targeted consumer segments
•    Opportunities and challenges associated with specific initiatives

c)  Ongoing operations support

To ensure continuous improvement and monitor any potential risks. Help you deliver the consistency of quality and service necessary to drive your business forward.

•    Performance research of brands and stores
•    Competitor surveillance
•    Store quality and service checks
•    Customer feed-back and experience

Strategic Communications & PR

We develop and implement integrated communications programmes to engage with stakeholders, influencers, businesses, consumers and communities of interest.  With our team of senior practitioners, we bring you a depth of experience in the following areas:

 

a)    Strategic communications planning

We work with you to develop and implement an integrated communications and marketing strategy that supports the delivery of your overall business objectives relating to local Chinese communities and overseas Chinese markets. Each plan is developed specifically for your particular needs and objectives, and uses a variety of different tools and media to reach your stakeholders and achieve these objectives.

b)    Media relations

We have extensive media contacts throughout New Zealand and China, and we have the skills and expertise to work with the media to target your audiences. We provide first hand advice about proactively approaching the media and reacting to media questions.

c)    Stakeholder, Community and Government Relations

Relationships with Chinese stakeholders, specific Asian communities, and the government can be very difficult but vital for the successful operation of your business. We provide the networks and strategies to help you develop, foster and maintain these relationships.

d)    Publications and Writing

Press releases, websites, newsletters, brochures and marketing collateral are just some of the tools of the trade which TEEYA can help with.  Our team includes experienced writers and ex-journalists who have the expertise to produce reader-friendly, effective publications, in English and Chinese. We also have specialists looking after a range of different tasks, including plan design, website building, photography, and video production.

e)    Event Management

We have extensive experience in creating and managing company, community and media events to achieve specific objectives. Previous events include New Zealand China Film Week press conference, new products launch events and other business networking events.

f)    Issue Management and Crisis Planning

Issue management and crisis planning are particular areas of expertise, both in terms of planning ahead and managing a crisis as it develops. We can assist with the development of issue management strategies for a range of different scenarios, and provide hands-on support and advice as an issue unfolds. This also involves providing support for communicating with staff, media, special interest groups, and other stakeholders, as well as the planning and execution of scenario exercises to test systems, processes, and staff.

g)    Business Presentation services  

Our highly skilled team has significant experience in creating successful presentations based on client requirements. We can help you create an optimal graphical interface and simultaneously work on the right story-telling for your products or services and target market, for effective demonstrations. We provide these services using presentation, audiovisual and video-editing tools across a range of presentation situations, including company presentations, business presentations, marketing presentations, and corporate presentations.



h)    Graphic Design & Video Subtitling

Marketing a business or product successfully depends on projecting the right image. Knowing how your image will transmit to overseas audiences requires sensitive understanding and translation. Every project is allocated a hands-on project manager who takes care of you every step of the way. Our in-house native language designers and subtitling team members are experts in turning your YouTube or promotional video into a powerful sales tool that will resonate with your target Chinese audience overseas.

i)    Translation and Interpretation Management

Nothing is more convincing than reading information in your native language. Nothing loses credibility and trust faster than ‘cheap and rushed’ translation work.  Marketing into China is different from Australia, UK and North America. Language culture and customer perceptions are different. What looks and sounds good in English, often needs ‘adapting’ to suit the taste of a local market and audience. We take the time to think about local market and audiences and include this in every translation as part of our service, so that you can achieve the best possible results.

Merchandising & Sales

Our well-executed marketing programmes to raise your products or services' profiles and also to drive up both revenue and profits. We work with you to structure your business model carefully in order to target attractive customer segments, create the desired profile, strengthen your brand, and build up its reputation.

 

a) New growth business model development

We design appropriate business models and map development pathways for your opportunities in the Chinese market by combining the market insights with an integrated customer experience approach. These new sources of growth can be new products and services or new forms of media that better engage and convert existing online visitors. We also design radically new customer experiences that drive more demand for your existing products and services, through:

  • analysing and restructuring your mix of channels to deliver a more prominent low-cost digital offering that can reach and serve new market segments;
  • helping you build new capabilities, such as redesigning your content-creation processes;
  • addressing inefficiencies in online processes in order to help you increase productivity in customer acquisition and cross-selling;
  • helping you increase sales by quickly establishing a digital marketing capability.

b) Sales channels assessment and management

We help you align sales channels in a multichannel world. Customers are increasingly moving across all channels to get what they want. Some of them demand increased services for certain transactions while others prefer low-touch, 24/7 interactions. We help you form effective selling strategies into China across all channels, from key account management to digital sales, to indirect channel partners. These strategies are based on precise assessments of channel performance, channel economics, and customer preferences.

c) Marketing & brand strategy

As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. We begin by mapping the market share and profit position of your brands relative to your competitors. We then help you apply that information to manage brand portfolios, from the development of strategy to the tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon.

d) Digital marketing

Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. We can help you make core transformations in marketing strategy and operations to power growth through digital advantage.

  • Digital strategy and planning—we help you drive higher sales productivity and other performance gains through digital marketing. This shift involves mastering carefully selected digital channels to generate distinctive and practical insights from digital sources. These insights become a starting point for you to develop new contact strategies, streamline planning and execution processes, and upgrade internal capabilities.
  • Content Strategy—we help you optimise the customer experience across channels, including social media channels Weibo and WeChat, and ecommerce platforms ( such as Tmall, or JD). We develop a targeted digital strategy (in particular social strategy) for you and create a content plan and distribution schedule. Daily searches of qualified leads are put in place to increase visibility, draw potential customers’ attention, and convert them into your own followers by:
    • Providing information and content that they find interesting and valuable; 
    • Following, commenting, interacting or private-messaging them.

e) Key Opinion Leader (KOL) and Daigou Marketing

We will research and reach-out to specific KOL’s based on their ability to impact the social media program. Negotiate any fees, set clear objectives and manage the KOL engagement experience. KOL engagement programs are important elements to any Chinese social media program yet many Western companies fail to consider this.

One of the most efficient ways to promote your products, brands or business is be a “partner” with KOLs and some of KOLs themselves are also Daigou. We help brands engage with KOLs by leveraging their large base of online fans. Their words and behaviours have a strong influence on their followers, and the majority of the time their fans will listen to their opinions and suggestions. They can share or introduce your brand, products or services to their fans, which can lift awareness and reputation of your brand and thereon generate purchase behaviour from their followers.

f) E-commerce management

We help brands transition from traditional retail channels to succeed in China’s vital ecommerce landscape. We develop e-commerce strategies and infrastructure and optimise existing platforms through data-driven programmes and search engine optimisation, including driving sales traffic, e-commerce platform operations, online distributor placement, online customer services, and online data analysis.

g) Media buying

We work with you to develop a targeted media campaign that will reach your core audience. Cost-per-impression, cost-per-click, page views, mobile platforms, and social media advertising are just a few of the new media tools that many businesses can use to increase traffic. We provide media-buying services on a local, regional, and national basis for all media in the consumer and business-to-business fields, covering local Chinese communities and mainland China.

Investor Relations Management

We rigorously analyse corporate objectives and support the development of portfolio strategies, investment decisions and financing considerations that are aligned with these goals. These activities usually involve overseas Chinese market development as a key part of business growth planning. We also help you develop your equity story and communicate effectively with investors and analysts to ensure the right message is reaching the right people, even from a different cultural and language background.

Chinese investors engagement and equity story development

We determine the factors that most directly influence your company's value and benchmark its performance on those dimensions against industry peers. With a clear picture of market expectations as compared to key sources of value, we co-author a compelling equity story that targets the right investor mix to unlock further value and close the gaps to intrinsic valuation levels. We also develop action plans that will align value with the equity story, and we help with market communication—in the form of presentation materials, meeting preparation and other support to communicate with (potential) investors—to ensure the story is delivered effectively.
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Locations

88 the Terrace, Wellington,
New Zealand
48 Shortland Street, Auckland,
New Zealand
Haiyue Mansion C4, High-Tech Park, Dalian, China

Contact Details

PO Box 25178, Featherston Street, Wellington 6146
0064 (0)21 299 4817
team@teeya.co.nz
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